First off, let’s make sure we’re all on the same page regarding what SEO actually is. SEO, or Search Engine Optimization, is a tool used by companies wanting to reach more of the public through their marketing. It’s how companies take advantage of the free advertising provided by search engines and available to any person or business. Only if you use it correctly will you see results, however. Identifying key words and phrases most commonly searched for in a certain industry or field is the first step to SEO on your website. For example; if someone wants to know about an MOT service in Plymouth they’ll type in “MOTs in Plymouth” and click the search button. If your MOT garage service is optimized with that phrase or key search word your business will be the primary hit in the results retrieved by the search engine, therefore garnering your business the best chance to be selected for hire.
Most consumers don’t look past the first page of search results, so you want to make sure your business makes an appearance there.
Need help? Call David on 07307 607395 – Plymouth, Devon and Area