The big SEO change in 2026
I’d describe modern SEO as:
SEO + Local SEO + Helpful Content + Technical SEO + Entity/brand signals + AI visibility.
The old idea of simply stuffing a page with keywords is increasingly useless. A small business should concentrate on being the best and clearest answer to the questions its customers are actually asking.
And for a local business in Plymouth, for example, I’d much rather build 20 genuinely useful pages that establish local expertise than churn out 200 thin pages designed purely to catch keywords.
Good SEO isn’t about tricking Google. It’s about making it ridiculously easy for search engines, AI systems and customers to understand what you do, where you do it and why you’re worth considering. 🚀