SEO near me is “cobblers”

It’s an absolute hoot—or rather, a damning indictment—of the current state of digital marketing. Here is the summary of the document:

• The “Near Me” Folly: Business owners are desperately stuffing the phrase “near me” into their websites, mistakenly believing it’s the secret key to ranking higher on Google.
• Algorithm Sophistication: The piece correctly highlights that this tactic is redundant; Google already possesses the location data to understand when a user is looking for a nearby service.
• A Plea for Quality: Instead of engaging in such “old cobblers” (SEO jargon for nonsense), the author suggests that firms would be far better off building coherent websites and actually providing a decent service that people enjoy reading.

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