Top 50 GEO Tips for WordPress Websites
Written, Edited and Published by David Saunders, SEO Pioneer since 1998
Plymouth Devon and Areas – Research by Google Gemini AI
Generative Engine Optimisation (GEO) is the practice of creating content that is easy for AI search engines and assistants, such as ChatGPT, Gemini AI , Claude, Copilot and Perplexity, to understand, trust and recommend.
The good news is that if you already follow SEO best practices, you’re well on your way. GEO builds on those foundations by placing even greater emphasis on clarity, authority, accuracy and user value.
50 GEO Tips
⭐ Write for people first, AI second.
⭐ Answer the user’s question within the first paragraph.
⭐ Create original content based on real experience.
⭐ Use clear H1, H2 and H3 headings.
⭐ Keep paragraphs short and easy to scan.
⭐ Use bullet point lists whenever appropriate.
⭐ Include frequently asked questions .
⭐ Add structured data (Schema.org markup).
⭐ Optimise your title tag and meta description.
⭐ Use descriptive URLs.
⭐ Build topical authority by covering related subjects.
⭐ Link related articles together with meaningful anchor text.
⭐ Add author information and credentials.
⭐ Include a publication date and last updated date.
⭐ Keep articles accurate and factually correct.
⭐ Update older content regularly.
⭐ Cite trustworthy sources when appropriate.
⭐ Use descriptive image alt text.
⭐ Compress images for faster loading.
⭐ Make your website mobile-friendly.
⭐ Improve Core Web Vitals.
⭐ Ensure your website loads quickly.
⭐ Use HTTPS across your entire website.
⭐ Remove broken links.
⭐ Keep your WordPress theme lightweight.
⭐ Avoid unnecessary plugins.
⭐ Use a reliable hosting provider. 20i is my best go to these days
⭐ Enable caching.
⭐ Optimise your database regularly.
⭐ Submit an XML sitemap.
⭐ Connect your website to Google Search Console.
⭐ Use internal links generously.
⭐ Earn quality backlinks naturally.
⭐ Create evergreen content.
⭐ Publish consistently.
⭐ Answer long-tail search queries.
⭐ Include tables where they improve understanding.
⭐ Add comparison sections where relevant.
⭐ Write clear introductions and summaries.
⭐ Demonstrate first-hand knowledge.
⭐ Avoid keyword stuffing.
⭐ Write naturally and conversationally.
⭐ Keep navigation simple.
⭐ Use descriptive page titles.
⭐ Optimise category pages.
⭐ Create topic clusters around your expertise.
⭐ Include contact information and an About page.
⭐ Display trust signals and testimonials where appropriate.
⭐ Monitor performance using analytics tools.
⭐ Keep WordPress, plugins and themes updated.
⭐ Always focus on being the most helpful answer available.
GEO and Traditional SEO
The future belongs to websites that combine traditional SEO with GEO. Search engines still crawl and rank web pages, while AI assistants increasingly summarise and recommend trusted content. By following these tips, your WordPress website will be better positioned to succeed in both worlds.
Final Thoughts
GEO isn’t about trying to “game” AI. It’s about producing content that is accurate, well-structured, trustworthy and genuinely useful. When your website consistently provides the best answers, both search engines and AI platforms are more likely to recommend it.
Published and Edited by David Saunders
David Saunders is an SEO Pioneer with more than 25 years of experience in search marketing, helping businesses improve their online visibility since 1998.
Professional Credentials
⭐ SEO Pioneer since 1998
⭐ Reuters Digital Journalism Certificate
⭐ Google News Initiative Certificate
⭐ Google Pinpoint for Journalists Certificate
⭐ WordPress SEO Specialist
⭐ Local SEO Expert
⭐ Generative Engine Optimisation (GEO) Researcher
⭐ Based in Plymouth, Devon, United Kingdom